Do you want know how to become a better salesperson? Are you having trouble meeting your sales objectives? Have you performed an individualized sales physical exam? Do you need the “right” strategy to become a high sales achiever? Look no further than Soft Sell: The New Art of Selling, a book that clearly explains why salespeople fail, how to develop a winning mindset, and why listening skills are so very important to understanding your customer.
The content in this book is critical to improving sales self-esteem, understanding the holistic selling process, and learning how to turn every sales objection to a successful sale. My favorite chapter addresses the bottom line for sellers: either we can do the job, and do it well or, if we cannot we must let it go. I encourage all buyers of Soft Sell: The New Art of Selling, to be ready for authentic insights into your belief about money, self-imposed selling limitations and the 8 (truthful) Rules of Selling. Purchase a used copy at the Write Press News Bookstore, while copies are available.